E-commerce has finally arrived to Facebook and its future looks rosy. 1-800-Flowers.com has launched an e-commerce store in Facebook, enabled by a company named Alvenda.
Registered users can now order all kinds of floral products from the popular florist and gift shop without ever leaving the social network.
The new 1-800-Flowers.com storefront is not very easy to find. It’s no surprise, given that Facebook is not known for its search capabilities. But I suspect that will change, along with the future of e-commerce-enabled social media.
Alvenda, a Minneapolis-based company which received its first round of funding in December 2008, has created Shoplets (advertisements that transform into mini e-commerce sites.)
Shoplets give merchandisers the ability to sell from any location, including publishers’ websites and blogs. I am pretty certain we will hear a lot more about Alvenda and social-media storefronts in the coming months. It is where social media is going, in an effort to become profitable.