Business Direct: new B2B e-commerce solution of Digital River

Business Direct, the latest business-to-business e-commerce solution of Digital River, enables companies to offer their global resellers, and business customers and partners private online portals for making direct purchases and renewing subscriptions. The login-based portals complete with tailored purchasing plans, custom pricing and financing options, are designed exclusively to help companies strengthen business relationships and increase their online sales, according to Digital River.

The company has said that Business Direct is designed to help companies manage its Business-to-Business (B2B) businesses in an efficient and scalable way. The solution allows companies to launch as many self-service online portals, which are accessible through custom logins, as their business customers and partners require, based off of one, central product catalog.
Digital River also said that the companies can use Business Direct to design and deploy customized purchase plans for each partner. The plans can be tailored with product prices and selections, custom IDs and passwords, and pre-set purchase limits based on quantity or time-period thresholds.
According to the company, through Business Direct, companies also can offer their partners a wide range of payment options, including Bill Me Later Business, as well as extend lines-of-credit.
As an integrated part of Digital River’s global e-commerce platform, Business Direct offers companies e-commerce services and tools, including transaction processing, digital and physical product fulfillment, and subscription renewal capabilities, among others, the company said.
Joel Ronning, CEO of Digital River, said: “Today’s challenging market conditions call for companies to examine their prospective revenue streams and expose those that are untapped. With Business Direct, we can help businesses efficiently unlock the revenue potential in the b2b market and turn their business relationships into long-term partnerships that continue to generate sales on an ongoing basis.”


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