How to use email marketing effectively

Most newcomers to email marketing think that they can send a promotional email to a list of subscribers and then sit back and watch the money flow in. If only email marketing was that easy. That said, email marketing does have the potential to generate a lot of revenue from promotional email campaigns and ecommerce, but it requires some ingenuity.

If you want to be successful in ecommerce, you will have to work harder than just shooting off a newsletter. With just a little bit of effort, you can double the revenue generated from an ecommerce website All it takes is some effort, careful analysis, testing different methods, and then refining them. Make sure you concentrate on building your email list, creating outstanding content for your emails, managing your list, dividing your list into categories and testing. for more please visit referencement algerie

A good home page does not necessarily translate to revenue generation. You should get traffic that converts. You have to get new subscribers who visit your website regularly to check out new products or services. This can be done by list building, which in turn is only possible if you expand your current list. Make sure your website has an opt-in subscription form on practically every webpage.

Your chances of getting new subscribers will increase if you offer some kind of incentive. An incentive can be anything from an offer for free shipping to giving $20 off on the first order. You can easily get a new customer’s email address through the shopping cart form. Make sure you add a link to the subscription form in the transaction confirmation email. This opportunity can be also used to get further details like gender, likes and product interests.

A Pay-Per-Click (PPC) program, if used effectively, can generate a lot of traffic. One of the most used methods to look for products is to search for them online, and a PPC program will definitely help you here. However, make sure that you have an easy sign-up process, whether the visitor buys a product or not. In addition, concentrate on search engine optimization to get targeted traffic to your website. for more please visit creation des sites internet algerie

If you have a physical location of your business, then offer sign-up forms to your customers at the cash register. This way you get their subscription while the customers are present and you can then send them in-house promotional offer through email. Whenever you send a newsletter, make sure it has an eye-catching subject line,which will compel readers to open the email.

On your website, products should be divided into categories, so that visitors can find it easy to locate what they want. Give your subscribers enough options to select what is appropriate for them. You should not forget to personalize your emails by using the customer’s first name. Adding a “send-to-a-friend” option in all your newsletters will help to generate new subscribers, provided your content is good.

If your email message has a great content and design, you can be sure to get a good open a click-through rate. Finally, keep checking your email program so that you can eliminate any issues before the mail is sent out. for more please visit Marketing Internet Algerie.

Source: bigumedia.com

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Optimizing Facebook Ads for Affiliate E-Commerce Sales

Optimizing Facebook Ads for Affiliate E-Commerce Sales

My recent Facebook Social Ads trials were aimed at driving traffic to retail websites in order to earn affiliate commissions.  Here is what I did and what I learned.

• Bidding

Place very low bids.  Adhering to Facebook’s recommended bids will drive you to complain about how ads on social networking sites do not work. My objective was to drive lots of low cost but well qualified clicks to high value products on retail websites, and then benefit from sales that occur over the next 30 days (affiliate cookies typically last 30 days).

• Headlines

Like with any ads, experimentation with different headlines and ad copy is critical. Once established, the optimized copy can deliver consistent returns.

• Well targeted headlines that were very specific worked best. For example, “Buy Books” was not as good as “Vampire Lover?” when talking to an audience of female Edward Cullen fans.
• Getting clicks is easy using truisms in your headlines and Facebook’s interest based targeting system facilitates this well. For example, a female between 18 and 25 who has an interest in Vampires and Edward Cullen is likely to be responsive to the headline:  “Vampire Lover?”  And a 27 year old male in San Francisco is likely to take notice of the headline:  “27 and in SF?”

Ad Copy

With ad copy, I found two styles work well:.

1. A compelling message that is conversational in style.  For example, positive customer reviews like: “I love this set of Vampire tales! It has everything you want Mystery,Fantasy and of course romance with juicy bits! Only $88.99.”
2. Other good ad-copy requires a compelling, yet specific value proposition that sounds believable.  For example “Today Only” was not as good as “Until sold out” because people hear the phrases like  “Today Only” and “One Day Only” far too frequently.

Coupon codes also drove good clickthrough rates and allowed me to easily track which specific combination of headline and ad-copy worked best.  Interestingly, resulting conversions where very limited.

• Product Strategy

Promote specific, high value items to a captive audience (people who want what you are selling) who are more than likely to become customers. This increases the probability of your ROI being positive.

• Targeting

Improve your targeting by looking at which specific page or application on Facebook each of your clickthroughs come from.  I ran identical Google Ads for comparison and my sales reports told me exactly what search terms people are using to trigger my ads to show.  I can then add these keywords to my Facebook targeting.

• Limitations of the Facebook Social Ads Platform

Currently the Facebook social ad campaign manager is somewhat limited compared to AdWords. For example, if you want to change your bid, you need to make the change for each ad manually.  There is no global bid manager, although i’m hopeful we will see this option appear in the future, together with email reports. In addition:

• A recent change has meant that the % symbol is no longer allowed in ad-copy, which constrains the type of value proposition you can convey to your audience.
• I’ve tracked a number of clicks from intern.facebook.com.  I was suspicious that I was being charged for these clicks, but a count of my clicks vs. charges revealed that this was not the case.
• Concluding Observations and Comments

• I was using the Amazon Associates Program until they announced they will no longer pay referral fees on paid-search-derived traffic. In any case, the system seems to work better outside of the USA.

  Finally, Subway has made clever use of Facebook, displaying ads with headlines like: “It’s time for Lunch” and “Hungry?” between around 11am to 2pm and encouraging you to order online. I think they are certainly doing something right.

This is a guest post by Kunal Kripalani, who most recently led marketing strategy for Australia’s biggest online bookstore, Fishpond. Kripalani has been experimenting with Facebook Ads as a channel for affiliate e-commerce sales, so we asked him to share his tips here.

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Six Essentials for a Successful of E-commerce Website

E-commerce websites are the most common mediums for doing online business. However, there are certain points that need to be kept in mind while looking for E-commerce website development. The following article lists down the six important points that can give you quick and expected success in E-commerce.

Starting with a business was never this easy as it is now-a-days. You require no huge funds to have an office or shop, no need for tons of money for maintenance of it. You can simply begin with global business by having an E-commerce website.  You can have the E-commerce website development in just matters of some days and get your business running. All you need is a good web hosting and good E-commerce portal development company which can direct you the pathway to success. In recent times solid, reliable and reasonably priced e-commerce services are available. A hosted E-commerce service resolves the businessman’s non-product needs such as hosting, shopping cart technology, merchandising, payment, shipping, and so on.

Lot many choices are available these days for selecting a host but this can get you all the more confused as well. There are many companies that provide with plenty of hot offers for E-commerce packages. This is when you need to be careful and make a wise choice. Here are certain denominators to consider while choosing E-commerce service provider.

•Full Wizard driven setup- First of all, you need to select a hosted E-commerce solution that is all in one. It should provide you with set up facility as well. A wizard enables to take you from start to the finish in the completion of a fully operational e-commerce storefront.

•Selection of templates- As one size does not fit all, similarly, one template is does not go for all the products and services. There is a wide range of products that you wish to sell in you E-commerce website and therefore, ask the host to provide you with customizable templates, designs and styles.

•Payment Gateways- PayPal is the most commonly used medium for getting and making payments. However, having only PayPal is not enough.  You need to have other payment gateways as well which can cater to the needs of all your customers. The best E-commerce portal development company will provide you with the facility of multiple payments.

•Features of Import/Export in Catalog- All most all E-commerce storefront permits you to create a catalog but there are only few that will allow you to import or export data. This is important for you in case if you wish to change the host.

•Marketing Capabilities- Building an E-commerce storefront is enough in itself. You need to market your E-commerce storefront well enough to get you good amount of customers. Make sure you market you E-commerce website in a proper manner.

•Shipping – This is undoubtedly an important part of your E-commerce website. Hosted E-commerce must include automated shipping calculation for hosted E-Commerce solution to be of any practical use.

Viteb is your all in one E-commerce solutions provider. You need not go looking for any other E-commerce portal development company as you get all you need at Viteb and that too at the reasonable costs. Viteb can make your business reach to the acme in your business that you have imagined.

• Source: myfreearticledirectory.com

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